The Psicobloc Masters Series returns to Park City! After a rainy competition last year we are happy to be involved once again to bring a world class climbing competition to Utah.
One of the things that make Psicobloc Masters Series so unique is that it brings climbers from across disciplines together in one competition. Rarely will you see boulders, sport climbers, gym rats, trad climbers, and big wall climbers all in one competition.
Akers Digital handled the digital advertising and day of social media for the competition. Our team included two photographers, three community managers, and another responsible for running the Mountain Hardware #Psicobloc2016 Instagram contest.
The results? Record numbers of online viewers of our live video stream, an incredible reach on our Twitter through our live Tweeting of the event, and hundreds of participants in our Instagram competition creating an online conversation around the event.