One of the core elements of advertising on Facebook is the Facebook Pixel. The Facebook Pixel allows Facebook to track conversions, enable remarketing and dynamic remarketing, and generally measure website behavior from ad traffic. If you’re running ads on Facebook, even if it is just boosting posts, you should be using a Facebook Pixel.
Installing the Facebook Pixel on Shopify
Luckily, Shopify makes it incredibly easy to install the Facebook Pixel and most Shopify themes have the advanced Standard Events already implemented by default. These Standard Events allow the Pixel to track purchases, downloads, and other event-based activity. Watch the video below to see how to install the Facebook Pixel on your Shopify site.
Hopefully, these videos will help you on your journey to Facebook advertising. Still having problems implementing the Pixel or setting up social advertising? Leave a comment or send us a message.