Responsive Display Ads are like one type of cake, that fits in many pans. This means that you have an ad that automatically adjusts its size, appearance, and format to fit available ad spaces on the Google Display Network, Gmail, and Youtube.
Responsive Display or Dynamic Display Ads are a mix of image, video, and dynamic remarketing. Google will look at the available ad inventory as well as what ad asset combination is working best to determine the best ad to show.
Dynamic Responsive Display Ads are great for remarketing
Dynamic remarketing let you show previous visitors ads that contain products or services they previously viewed on your site. These ads respond to a user’s behavior –after visiting a website. Google will re-engage the user, by serving personalized ads, across many different websites, ad types, and ad sizes.
Some more reading to get you motivated
- On average, advertisers see 10% more conversions at a similar CPA when using multiple headlines, descriptions, and images with responsive display ads (versus a single set of assets).
- Responsive ads delivered 278% more incremental clicks and 280% more incremental conversions than standard ads
- RS Components’ Case Study
Why should I be using Dynamic Display Ads over Static or HTML5 Ads?
- It saves you time, by having Google’s machine learning shuffle assets to build and optimize multiple ads.
Easyuser interface to create moving ads.
- You don’t need a developer to create or edit ads.
- Google Ads predicts which dynamic ad layout is likely to perform best for the person, placement, and platform where the ad will show.
- The Google Ads product recommendation engine will pull products or services from your feed, determining the best mix of products for every person
adbased on popularity and what they viewed on your site.
Tips On Creating Effective Responsive Display Ads
Looking to create responsive display ads of your own? Google has compiled a series of guidelines based
In addition to her work at Akers Digital, Kayse Brunell is a softgoods and marketing guru at Pit Viper Sunglasses. She has a passion for analytics marketing, skiing, and spending time with her Golden Retriever. She currently resides in Salt Lake City, UT.