PeopleForBikes Draft Meetup Holiday

December 4th PeopleForBikes Draft Wasatch

https://youtu.be/uLwdQJFkohU Presented by PeopleForBikes, DRAFT brings riders, brands, advocates, bike industry and policymakers together and gives them a venue for bike news and networking! Join us for a fast-paced hour of ideas, entrepreneurs, and bikes, capturing the exciting things happening in the bike industry at DRAFT: Wasatch. This month our event is being hosted by … Continue reading December 4th PeopleForBikes Draft Wasatch

IBSF Bobsled Skeleton World Cup Park City

2017 IBSF Bobsled + Skeleton World Cup

We are once again proud to be partnering with the Utah Olympic Park during the 2017 IBSF Bobsled + Skeleton World Cup. Akers Digital will be assisting with digital marketing and social media before and during the event. Are you in the Park City area? Be sure to come to the Park and check out this event. … Continue reading 2017 IBSF Bobsled + Skeleton World Cup

How to add Paid Social into Google Analytic’s Channel Groupings

Google Analytics is one of our favorite tools because you can customize so much about it. We have been playing around with Custom Channel Groupings here at Akers Digital and wanted to share with you a simple grouping that you can use for your Paid Social. Look at the above capture from one of our … Continue reading How to add Paid Social into Google Analytic’s Channel Groupings

A Deeper Look at the Facebook Business Manager’s Conversion Value

Not all conversions are created equal. This is a valuable lesson to remember when comparing analytics from different platforms. The most common situation we run into here at Akers Digital is seeing brand managers compare conversion value metrics from Google Analytics and Facebook and coming to the conclusion that Facebook is far outperforming other types of … Continue reading A Deeper Look at the Facebook Business Manager’s Conversion Value

Green bike program in Salt Lake City Utah

PeopleForBikes Draft Meetup – September 7th at Park City Bike Demos

https://youtu.be/uLwdQJFkohU Akers Digital is once again teaming up with PeopleForBikes to host a Draft Meetup event at Park City Bike Demos. The goal of the PeopleForBikes Draft Meetups is to bring together the Utah cycling industry for a bi-monthly meetup. These meetups are part networking, part learning, and part just hanging out and talking bikes. … Continue reading PeopleForBikes Draft Meetup – September 7th at Park City Bike Demos

Facebook Advertising Akers Digital

How to Use & Install the Facebook Pixel in Shopify

One of the core elements of advertising on Facebook is the Facebook Pixel. The Facebook Pixel allows Facebook to track conversions, enable remarketing and dynamic remarketing, and generally measure website behavior from ad traffic. If you're running ads on Facebook, even if it is just boosting posts, you should be using a Facebook Pixel. https://fast.wistia.com/embed/medias/jy7drn0o3d.jsonphttps://fast.wistia.com/assets/external/E-v1.js … Continue reading How to Use & Install the Facebook Pixel in Shopify