How Fierce Hazel Took a Long, Hard Look at the World and Chose Joy

Is ethical consumption possible? Frankie Holt, the founder of Fierce Hazel, didn’t care to sit around and ask, she set out to help make it a reality. Frankie is an artist, cyclist, traveler, and photographer whose business is a reflection of herself. She began Fierce Hazel to create bags that served the planet and the … Continue reading How Fierce Hazel Took a Long, Hard Look at the World and Chose Joy

Attend the NOLS Exploration Film Tour

Celebrate the wonder of the outdoors through film We are thrilled to host the 2020 Exploration Film Tour in partnership with NOLS! This year’s free virtual festival will feature five extraordinary short films that aim to inspire adventurers to pursue their dreams, advocate for change, and challenge their perceptions of inclusion in the outdoors. NOLS … Continue reading Attend the NOLS Exploration Film Tour

A Case For Facebook Lead Generation Ads + Klaviyo for Contests

One of the fastest ways to grow an email list is by running contests and giveaways. This isn't a novel statement and is a tried and true tactic. However, what is the best way to use advertising dollars to support these contest? One of our favorite features of Klaviyo is the ability to integrate Facebook … Continue reading A Case For Facebook Lead Generation Ads + Klaviyo for Contests

PeopleForBikes Cycling Tariff

Looking for an update on eBike & cycling tariff’s? PeopleForBikes can help.

This Thursday our friends over at PeopleForBikes will be hosting a live webinar discussing updates on current and proposed tariff's around the cycling industry. This includes eBikes, bicycles, and other bicycle-related products. Want to participate in the webinar? Go to this link and fill out the registration form to sign up for the webinar. Akers Digital … Continue reading Looking for an update on eBike & cycling tariff’s? PeopleForBikes can help.

google-tag-manager

Two of our favorite uses for Google Tag Manager that you can use today

We work a lot in the Shopify platform, and one of our favorite tools web analytics is Google Tag Manager (GTM). Don't know a lot about GTM? It was designed for non-developers so they could install tracking pixels on a website, reducing costs and time of implementations. Ready for an oversimplification of how it all … Continue reading Two of our favorite uses for Google Tag Manager that you can use today

The Cycling Industry’s Changing Media & Digital Landscape – Interbike Podcast

This year Interbike has started up a new podcast series, not surprisingly called Interbike the Podcast. It is a bi-weekly podcast that touches on current events, new products, and trends within the cycling industry. We highly suggest you add this podcast to your morning coffee sipping queue. This weeks episode is on the changing media … Continue reading The Cycling Industry’s Changing Media & Digital Landscape – Interbike Podcast

PeopleForBikes Draft Meetup Holiday

December 4th PeopleForBikes Draft Wasatch

https://youtu.be/uLwdQJFkohU Presented by PeopleForBikes, DRAFT brings riders, brands, advocates, bike industry and policymakers together and gives them a venue for bike news and networking! Join us for a fast-paced hour of ideas, entrepreneurs, and bikes, capturing the exciting things happening in the bike industry at DRAFT: Wasatch. This month our event is being hosted by … Continue reading December 4th PeopleForBikes Draft Wasatch