Last summer Akers Digital partnered with the Utah Olympic Park to put on two Slip 'n Soar events at the Olympic training facility in Park City, UT. Our role in the event was to handle digital marketing, social media, with a splash of content creation
One of the conversations we frequently have with clients and partner agencies is about the use of UTM Parameters. Frequently we see people flat out not using them or using them in sub-optimal ways so that reporting isn't always accurate within Google Analytics.
What: A PeopleForBikes #DraftMeetup When: January 24, 2017, starting at 6 pm Where: Park City Brewery Drafting in cycling is when groups of riders work together to better achieve their goals, typically riding faster and conserving energy. #DraftMeetup was designed by PeopleForBikes with the same philosophy in mind, if we work together, we can go … Continue reading The Next PeopleForBikes #DraftMeetup Is Jan 24th at 6pm.
One of our favorite video series here at Akers Digital is Moz's Whiteboard Friday. The founder of Moz, Rand Fishkin, gives out so many nuggets of wisdom in these videos that it is worth adding them to your RSS reader. In his New Year edition, Rand talks about what goes into a plan for SEO in 2017. Here are some highlights and my thoughts on his advice.
Recently I was asked what the best eCommerce platform is for a small business. You can generally put eCommerce platforms on a spectrum. On one end you have incredibly powerful but complex platforms while on the other side you have basic but simple to use options.
You can put this video in the 'things I love' category. Jackson Hole does an amazing job of storytelling and this video is just another example of that. It has all of the elements of a great story and the success can already be seen with over 150,000 views on Facebook alone in the first 24 hours.
There are more than a few articles out there comparing SEO to physical fitness levels. You cannot gain physical fitness if you don't work consistently at it. Quality SEO is more than just adding a few tags to your site and changing meta descriptions, it is about optimizing the user experience, making your website crawler friendly, writing consistently, and monitoring progress.
We are having our second PeopleForBikes Draft event next week and we are more excited than ever. We have a pretty amazing lineup of brands coming to speak about new products, new ideas, and innovation including Assos, Zwift, Park City Brewery, and Park City Bike Demos.
There is often a disconnect in the digital world between designers, developers, and marketers. Get everyone on the same page with some required reading on SEO.
Google Analytics is a treasure trove of hidden features. Sadly, so many of these wonderful features live their lives completely overlooked, hidden in the depths of Google Analytics navigation. One of these features is Google Experiments found in the Behavior section. Experiments allow you to run A/B test with ease.