One of the fastest ways to grow an email list is by running contests and giveaways. This isn't a novel statement and is a tried and true tactic. However, what is the best way to use advertising dollars to support these contest? One of our favorite features of Klaviyo is the ability to integrate Facebook … Continue reading A Case For Facebook Lead Generation Ads + Klaviyo for Contests
We have been on a big kick with Google's Responsive Display Ads recently and for good reason, they are performing really well! A few weeks back Kayse wrote a great post on why Responsive Ads Matter. Now, we wanted to share with you some of the successes we have seen from using Responsive Ads. Responsive … Continue reading Google Responsive Ads vs HTML5 Ads
What’s the difference between Google Manufacturer Center and Google Merchant Center? Google Merchant Center is there to help you add product details to Google organic results and Shopping Ads that you think will help you sell your product. This program is designed for retailers and merchants, whether they are using Shopping ads or not.
Responsive Display Ads are like one type of cake, that fits in many pans. This means that you have an ad that automatically adjusts its size, appearance, and format to fit available ad spaces on the Google Display Network, Gmail, and Youtube. Responsive Display or Dynamic Display Ads are a mix of image, video, and … Continue reading Why Google’s Dynamic Responsive Display Ads Matter
Tight budgets are nothing new in the non-profit world, they are instead an everyday reality. I know I am preaching to the choir on this one if you find yourself working for one of these amazing companies. So, what if I said that you could get a $120,000/yr grant? Plus access to a plethora of … Continue reading Is your nonprofits advertising budget tight? Google has the answer.
Google Analytics is one of our favorite tools because you can customize so much about it. We have been playing around with Custom Channel Groupings here at Akers Digital and wanted to share with you a simple grouping that you can use for your Paid Social. Look at the above capture from one of our … Continue reading How to add Paid Social into Google Analytic’s Channel Groupings
Not all conversions are created equal. This is a valuable lesson to remember when comparing analytics from different platforms. The most common situation we run into here at Akers Digital is seeing brand managers compare conversion value metrics from Google Analytics and Facebook and coming to the conclusion that Facebook is far outperforming other types of … Continue reading A Deeper Look at the Facebook Business Manager’s Conversion Value