Many people think investing in digital advertising is the first thing you should do to grow your brand.
We think it is one of the last.
Our philosophy for digital ads, from Google to Facebook or Instagram, is similar to that of conversion rate optimization. Start as close to the point of conversion as possible and work your way back.
If your checkout process is broken (or not working well) it doesn’t matter how much money you throw at advertising, you’re not going to see a return. Our knowledge of the eComm, web analytics, and years of experience working exclusively in the outdoor industry allows us to look at the bigger picture and make sure advertising efforts are supporting the entire sales funnel and aligned with brand goals..
This is what makes us different. We spend budgets like they are our own. We are hyperfocused on outcomes & conversions, making sure they are being as efficient as possible and ensuring campaigns of all sizes succeed.
A Google PartneR Agency
Everyone at Akers digital is Google Ads Certified. We know our stuff. From Google Ads, Merchant Center, Manufacturer Center, Google Shopping and more.
Industry Specialization
We know the bike, ski, and outdoor space. That is why we are proud members of the PeopleForBikes Coalition.
Nonprofit work
We help support a great group of nonprofits that do some amazing work. From HikeItBaby, USA Nordic, Utah Olympic Legacy Foundation, NOLS, and more.
What Are we good at?
Everything Google
Our specialty is in all things Google Ads. From Search, Shopping Ads, optimizing data feeds for Google Merchant Center and Google Manufacturer Center (yes those are different things), creating Responsive Display Ads that reference custom data sets, to utilizing programs like Youtube for Shopping and Youtube for Action.
Facebook & Instagram Advertising
This means we spend way to much time withing Facebook Business Manager creating custom conversions, hooking up Facebook audiences to brands CRMs, creating mobile experiences for ads, and more.
An Integrated Advertising Approach
Silo’s suck, unless you work in agriculture. Effective advertising campaigns only happen when they are integrated with other marketing efforts. This means email marketing, homepage creative, landing page development, influencer & athlete management, and event activation.
Do we do all of these things? No (well, we do email, creative, and landing pages). But we will work with internal teams and other agencies to ensure your marketing is firing on all cylinders.
Read What We Are Saying
A Case For Facebook Lead Generation Ads + Klaviyo for Contests
One of the fastest ways to grow an email list is by running contests and giveaways. This isn’t a novel statement and is a tried and true tactic. However, what is the best way to use advertising dollars to support these contest? One of our favorite features of Klaviyo is the ability to integrate Facebook … Continue reading A Case For Facebook Lead Generation Ads + Klaviyo for Contests
Google Responsive Ads vs HTML5 Ads
We have been on a big kick with Google’s Responsive Display Ads recently and for good reason, they are performing really well! A few weeks back Kayse wrote a great post on why Responsive Ads Matter. Now, we wanted to share with you some of the successes we have seen from using Responsive Ads. Responsive … Continue reading Google Responsive Ads vs HTML5 Ads
WHY SHOULD I SIGN MY BRAND UP FOR GOOGLE MANUFACTURER CENTER AND GOOGLE MERCHANT CENTER?
What’s the difference between Google Manufacturer Center and Google Merchant Center? Google Merchant Center is there to help you add product details to Google organic results and Shopping Ads that you think will help you sell your product. This program is designed for retailers and merchants, whether they are using Shopping ads or not.
Explore Some Of Our Work
Winnerwell Wood Burning Stoves
When one of our existing clients, Springbar Canvas, was in search for the perfect wood burning stove that would pair nicely with their line of canvas wall tents. They found their match with Winnerwell Wood Burning Stoves. These portable and lightweight stoves are packed full of features and have a full line of accessories including … Continue reading Winnerwell Wood Burning Stoves
SP2 Life
Plant-based nutrition company SP2 Life has a unique product, frozen spirulina. What makes SP2 so special is that unlike powdered spirulina, SP2 fresh spirulina has no bad smell or aftertaste. With nothing else like it in the US market, launching the brand came with a unique set of challenges. Akers Digital started by building the SP2 … Continue reading SP2 Life
Shopify – A Dugast Tubular Tires
When A-Dugast Tires partnered with Jonathan Page to open up a Direct to Consumer US distribution channel, they needed a complete eCommerce solution to handle the task. Building the A-DugastUSA.com site on Shopify, Akers Digital managed the site construction and launch as well as creating a digital advertising strategy. Working with the Out Of The Sandbox … Continue reading Shopify – A Dugast Tubular Tires