Many people think investing in digital advertising is the first thing you should do to grow your brand.
We think it is one of the last.
Our philosophy for digital ads, from Google to Facebook or Instagram, is similar to that of conversion rate optimization. Start as close to the point of conversion as possible and work your way back.
If your checkout process is broken (or not working well) it doesn’t matter how much money you throw at Google Ads, you’re not going to see a return. Our knowledge of the eComm, web analytics, and years of experience working exclusively in the outdoor industry allows us to look at the bigger picture and make sure advertising efforts are supporting the entire sales funnel and aligned with brand goals..
This is what makes us different. We spend budgets like they are our own. We are hyperfocused on outcomes & conversions, making sure they are being as efficient as possible and ensuring campaigns of all sizes succeed.
A Google PartneR Agency
Everyone at Akers digital is Google Ads Certified. We know our stuff. From Google Ads, Merchant Center, Manufacturer Center, Google Shopping and more.
Industry Specialization
We know the bike, ski, and outdoor space. We are also members of both the Outdoor Industry Association and PeopleForBikes.
Nonprofit work
We help support a great group of nonprofits that do some amazing work. From HikeItBaby, USA Nordic, Utah Olympic Legacy Foundation, NOLS, and more.
What We Are Good At.
Everything Google
Our specialty is in all things Google Ads. From Search, Shopping Ads, optimizing data feeds for Google Merchant Center and Google Manufacturer Center (yes those are different things), creating Responsive Display Ads that reference custom data sets, to utilizing programs like Youtube for Shopping and Youtube for Action.
Facebook & Instagram Advertising
This means we spend way to much time withing Facebook Business Manager creating custom conversions, hooking up Facebook audiences to brands CRMs, creating mobile experiences for ads, and more.
An Integrated Advertising Approach
Silo’s suck, unless you work in agriculture. Effective advertising campaigns only happen when they are integrated with other marketing efforts. This means email marketing, homepage creative, landing page development, influencer & athlete management, and event activation.
Do we do all of these things? No (well, we do email, creative, and landing pages). But we will work with internal teams and other agencies to ensure your marketing is firing on all cylinders.
Explore Some Of Our Work
Winnerwell Wood Burning Stoves
When one of our existing clients, Springbar Canvas, was in search for the perfect wood burning stove that would pair nicely with their line of canvas wall tents. They found their match with Winnerwell Wood Burning Stoves. These portable and lightweight stoves are packed full of features and have a full line of accessories including … Continue reading Winnerwell Wood Burning Stoves
SP2 Life
Plant-based nutrition company SP2 Life has a unique product, frozen spirulina. What makes SP2 so special is that unlike powdered spirulina, SP2 fresh spirulina has no bad smell or aftertaste. With nothing else like it in the US market, launching the brand came with a unique set of challenges. Akers Digital started by building the SP2 … Continue reading SP2 Life
Shopify – A Dugast Tubular Tires
When A-Dugast Tires partnered with Jonathan Page to open up a Direct to Consumer US distribution channel, they needed a complete eCommerce solution to handle the task. Building the A-DugastUSA.com site on Shopify, Akers Digital managed the site construction and launch as well as creating a digital advertising strategy. Working with the Out Of The Sandbox … Continue reading Shopify – A Dugast Tubular Tires