News & Updates

A Deeper Look at the Facebook Business Manager’s Conversion Value

Not all conversions are created equal. This is a valuable lesson to remember when comparing analytics from different platforms. The most common situation we run into here at Akers Digital is seeing brand managers compare conversion value metrics from Google Analytics and Facebook and coming to the conclusion that Facebook is far outperforming other types of [...]

Green bike program in Salt Lake City Utah

PeopleForBikes Draft Meetup – September 7th at Park City Bike Demos

https://youtu.be/uLwdQJFkohU Akers Digital is once again teaming up with PeopleForBikes to host a Draft Meetup event at Park City Bike Demos. The goal of the PeopleForBikes Draft Meetups is to bring together the Utah cycling industry for a bi-monthly meetup. These meetups are part networking, part learning, and part just hanging out and talking bikes. [...]

Facebook Advertising Akers Digital

How to Use & Install the Facebook Pixel in Shopify

One of the core elements of advertising on Facebook is the Facebook Pixel. The Facebook Pixel allows Facebook to track conversions, enable remarketing and dynamic remarketing, and generally measure website behavior from ad traffic. If you're running ads on Facebook, even if it is just boosting posts, you should be using a Facebook Pixel. https://fast.wistia.com/embed/medias/jy7drn0o3d.jsonphttps://fast.wistia.com/assets/external/E-v1.js [...]

Topical EDGE + Rally Cycling Dominate Amgen Tour of California

One of the great parts about working with brands like Topical EDGE is getting more vested into the cycling scene here in the US. Topical EDGE sponsors Rally Cycling which just had an amazing Amgen Tour of California where they won two stages. These stage wins were the first time that a UCI Continental Team has ever won a stage at a UCI WorldTour event...ever. Not only did Rally pull off the feat once, but they managed to do it twice.