Is ethical consumption possible? Frankie Holt, the founder of Fierce Hazel, didn’t care to sit around and ask, she set out to help make it a reality. Frankie is an artist, cyclist, traveler, and photographer whose business is a reflection of herself. She began Fierce Hazel to create bags that served the planet and the … Continue reading How Fierce Hazel Took a Long, Hard Look at the World and Chose Joy
Celebrate the wonder of the outdoors through film We are thrilled to host the 2020 Exploration Film Tour in partnership with NOLS! This year’s free virtual festival will feature five extraordinary short films that aim to inspire adventurers to pursue their dreams, advocate for change, and challenge their perceptions of inclusion in the outdoors. NOLS … Continue reading Attend the NOLS Exploration Film Tour
One of the fastest ways to grow an email list is by running contests and giveaways. This isn't a novel statement and is a tried and true tactic. However, what is the best way to use advertising dollars to support these contest? One of our favorite features of Klaviyo is the ability to integrate Facebook … Continue reading A Case For Facebook Lead Generation Ads + Klaviyo for Contests
We always love sharing awesome news and content about the rad brands that we are lucky enough to work with. Matt Disney, the founder of WuruWool.com, sat down with the crew at The Banyan Collective for their podcast while at the Ogden Outdoor Adventure Show. Catch the full podcast on Spotify or listen to it … Continue reading The Startup Story of Wuru Wool
One of our favorite sayings is to do everything in moderation, including sometimes moderation. Following this philosophy, we don't like to brag much, but every now and then something comes up that is worth it. Today is one of those days as our friends over at DeisgnRush recently compiled a list of the top Shopify … Continue reading Akers Digital Listed #2 on DesignRush’s Top Shopify Development Agency List
We have been on a big kick with Google's Responsive Display Ads recently and for good reason, they are performing really well! A few weeks back Kayse wrote a great post on why Responsive Ads Matter. Now, we wanted to share with you some of the successes we have seen from using Responsive Ads. Responsive … Continue reading Google Responsive Ads vs HTML5 Ads
What’s the difference between Google Manufacturer Center and Google Merchant Center? Google Merchant Center is there to help you add product details to Google organic results and Shopping Ads that you think will help you sell your product. This program is designed for retailers and merchants, whether they are using Shopping ads or not.
Responsive Display Ads are like one type of cake, that fits in many pans. This means that you have an ad that automatically adjusts its size, appearance, and format to fit available ad spaces on the Google Display Network, Gmail, and Youtube. Responsive Display or Dynamic Display Ads are a mix of image, video, and … Continue reading Why Google’s Dynamic Responsive Display Ads Matter
Tight budgets are nothing new in the non-profit world, they are instead an everyday reality. I know I am preaching to the choir on this one if you find yourself working for one of these amazing companies. So, what if I said that you could get a $120,000/yr grant? Plus access to a plethora of … Continue reading Is your nonprofits advertising budget tight? Google has the answer.
Having a product page optimized for SEO doesn’t just help improve your search position on Google, it helps advertising performance and improves general user experience which leads to a higher conversion rate and more sales. Before we dive into our list of suggestions, we wanted to talk about one overarching principle. The one thing that … Continue reading 8 SEO Tips For eCommerce Product Pages