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How to Use & Install the Facebook Pixel in Shopify

One of the core elements of advertising on Facebook is the Facebook Pixel. The Facebook Pixel allows Facebook to track conversions, enable remarketing and dynamic remarketing, and generally measure website behavior from ad traffic. If you're running ads on Facebook, even if it is just boosting posts, you should be using a Facebook Pixel. [...]

Topical EDGE + Rally Cycling Dominate Amgen Tour of California

One of the great parts about working with brands like Topical EDGE is getting more vested into the cycling scene here in the US. Topical EDGE sponsors Rally Cycling which just had an amazing Amgen Tour of California where they won two stages. These stage wins were the first time that a UCI Continental Team has ever won a stage at a UCI WorldTour event...ever. Not only did Rally pull off the feat once, but they managed to do it twice.