Not all conversions are created equal. This is a valuable lesson to remember when comparing analytics from different platforms. The most common situation we run into here at Akers Digital is seeing brand managers compare conversion value metrics from Google Analytics and Facebook and coming to the conclusion that Facebook is far outperforming other types of [...]
https://youtu.be/uLwdQJFkohU Akers Digital is once again teaming up with PeopleForBikes to host a Draft Meetup event at Park City Bike Demos. The goal of the PeopleForBikes Draft Meetups is to bring together the Utah cycling industry for a bi-monthly meetup. These meetups are part networking, part learning, and part just hanging out and talking bikes. [...]
One of the core elements of advertising on Facebook is the Facebook Pixel. The Facebook Pixel allows Facebook to track conversions, enable remarketing and dynamic remarketing, and generally measure website behavior from ad traffic. If you're running ads on Facebook, even if it is just boosting posts, you should be using a Facebook Pixel. https://fast.wistia.com/embed/medias/jy7drn0o3d.jsonphttps://fast.wistia.com/assets/external/E-v1.js [...]
Last week we told you that Shopify was launching a 21-video eCommerce course for its Shopify Partners. Instead of bringing you all 21 videos, we decided to select our favorites. In this post, we wanted to touch base on Shopify infrastructure. How will you organize your site? What will your offer page look like? How about the checkout process?
Today, Shopify announced the launching of a 21-series video course by Ezra Firestone. The course touches on various points of eCommerce management with a heavy focus on Facebook Advertising. As a Shopify Partner, we are able to bring you the full 21-video course! Instead of sharing all 21-videos
One of the great parts about working with brands like Topical EDGE is getting more vested into the cycling scene here in the US. Topical EDGE sponsors Rally Cycling which just had an amazing Amgen Tour of California where they won two stages. These stage wins were the first time that a UCI Continental Team has ever won a stage at a UCI WorldTour event...ever. Not only did Rally pull off the feat once, but they managed to do it twice.
DRAFT is a local gathering of the cycling industry in cities and towns across the US, hosted with the help of PeopleForBikes. Our goals are simple, to start conversations and bring people & brands together.
On Wednesday, May 3rd, Akers Digital is once again teaming up with PeopleForBikes to put on a DRAFT event here in Salt Lake City. The event starts at 6 pm and is being hosted by our good friends at ASSOS USA.
So you want to grow your email list? One of the best ways to do this is via social promotions. However, it is not as easy as just signing up for any old promotional platform and relying on Facebook's organic reach. What makes a good promotion? What makes a good promotion successful?
Last summer Akers Digital partnered with the Utah Olympic Park to put on two Slip 'n Soar events at the Olympic training facility in Park City, UT. Our role in the event was to handle digital marketing, social media, with a splash of content creation