We are once again proud to be partnering with the Utah Olympic Park during the 2017 IBSF Bobsled + Skeleton World Cup. Akers Digital will be assisting with digital marketing and social media before and during the event. Are you in the Park City area? Be sure to come to the Park and check out this event. … Continue reading 2017 IBSF Bobsled + Skeleton World Cup
Google Analytics is one of our favorite tools because you can customize so much about it. We have been playing around with Custom Channel Groupings here at Akers Digital and wanted to share with you a simple grouping that you can use for your Paid Social. Look at the above capture from one of our … Continue reading How to add Paid Social into Google Analytic’s Channel Groupings
https://youtu.be/j7Q65kLsy_0 Ignite is a pretty cool event in Boulder. It isn't too different than the DRAFT events we put on here in Park City, UT, albeit, their functions are a tad larger. The man behind one of our favorite sites, semi-rad, had the opportunity to speak at one of the Ignite events not too long … Continue reading The Joy of Making it Small
Not all conversions are created equal. This is a valuable lesson to remember when comparing analytics from different platforms. The most common situation we run into here at Akers Digital is seeing brand managers compare conversion value metrics from Google Analytics and Facebook and coming to the conclusion that Facebook is far outperforming other types of … Continue reading A Deeper Look at the Facebook Business Manager’s Conversion Value
https://youtu.be/uLwdQJFkohU Akers Digital is once again teaming up with PeopleForBikes to host a Draft Meetup event at Park City Bike Demos. The goal of the PeopleForBikes Draft Meetups is to bring together the Utah cycling industry for a bi-monthly meetup. These meetups are part networking, part learning, and part just hanging out and talking bikes. … Continue reading PeopleForBikes Draft Meetup – September 7th at Park City Bike Demos
One of the core elements of advertising on Facebook is the Facebook Pixel. The Facebook Pixel allows Facebook to track conversions, enable remarketing and dynamic remarketing, and generally measure website behavior from ad traffic. If you're running ads on Facebook, even if it is just boosting posts, you should be using a Facebook Pixel. https://fast.wistia.com/embed/medias/jy7drn0o3d.jsonphttps://fast.wistia.com/assets/external/E-v1.js … Continue reading How to Use & Install the Facebook Pixel in Shopify
Last week we told you that Shopify was launching a 21-video eCommerce course for its Shopify Partners. Instead of bringing you all 21 videos, we decided to select our favorites. In this post, we wanted to touch base on Shopify infrastructure. How will you organize your site? What will your offer page look like? How about the checkout process?
Today, Shopify announced the launching of a 21-series video course by Ezra Firestone. The course touches on various points of eCommerce management with a heavy focus on Facebook Advertising. As a Shopify Partner, we are able to bring you the full 21-video course! Instead of sharing all 21-videos
One of the great parts about working with brands like Topical EDGE is getting more vested into the cycling scene here in the US. Topical EDGE sponsors Rally Cycling which just had an amazing Amgen Tour of California where they won two stages. These stage wins were the first time that a UCI Continental Team has ever won a stage at a UCI WorldTour event...ever. Not only did Rally pull off the feat once, but they managed to do it twice.
DRAFT is a local gathering of the cycling industry in cities and towns across the US, hosted with the help of PeopleForBikes. Our goals are simple, to start conversations and bring people & brands together.