Digital Marketing for Outdoor Brands. From Google Ads, Facebook Ads, SEO, Shopify, Email Marketing and more.
Akers Digital was lucky enough to be involved with the Impact Sun Valley event hosted by CrankTank. During the final evening of the event, we hosted a PeopleForBikes Draft Event. We have long wanted to record the Draft events we host here in Park City, UT and Salt Lake City, UT; however, it hasn't happened … Continue reading Video: PeopleForBikes DRAFT Sun Valley
This year Interbike has started up a new podcast series, not surprisingly called Interbike the Podcast. It is a bi-weekly podcast that touches on current events, new products, and trends within the cycling industry. We highly suggest you add this podcast to your morning coffee sipping queue. This weeks episode is on the changing media … Continue reading The Cycling Industry’s Changing Media & Digital Landscape – Interbike Podcast
We are frequently asked to by clients to assist in blog or content creation. Brands are looking to come up with content that sticks, that will rank well, and that will connect with their target audience. So how do we advise these brands? We let Moz do the work. Moz has a great series called … Continue reading How To Come Up With Blog Content Ideas
Last year we wrote a post featuring some of our favorite Shopify apps. A lot has changed in the past year in the world of Digital Marketing and even more has changed for Shopify. We felt it was time for an update to our list of go-to apps to download. Ready? Structured Data with JSON-LD For … Continue reading Our Favorite Shopify Apps
Have a trip planned for Lisbon and want to experience the city in a unique way? Well, you're in luck. Gyde & Seek has recently expanded to include private tours, guides, and experiences in Lisbon! Explore Lisbon What is Gyde & Seek? Gyde & Seek is a new way to experience a city. Traditionally, if … Continue reading Gyde & Seek Expands to Lisbon, Portugal
https://youtu.be/uLwdQJFkohU Presented by PeopleForBikes, DRAFT brings riders, brands, advocates, bike industry and policymakers together and gives them a venue for bike news and networking! Join us for a fast-paced hour of ideas, entrepreneurs, and bikes, capturing the exciting things happening in the bike industry at DRAFT: Wasatch. This month our event is being hosted by … Continue reading December 4th PeopleForBikes Draft Wasatch
We are once again proud to be partnering with the Utah Olympic Park during the 2017 IBSF Bobsled + Skeleton World Cup. Akers Digital will be assisting with digital marketing and social media before and during the event. Are you in the Park City area? Be sure to come to the Park and check out this event. … Continue reading 2017 IBSF Bobsled + Skeleton World Cup
Google Analytics is one of our favorite tools because you can customize so much about it. We have been playing around with Custom Channel Groupings here at Akers Digital and wanted to share with you a simple grouping that you can use for your Paid Social. Look at the above capture from one of our … Continue reading How to add Paid Social into Google Analytic’s Channel Groupings
https://youtu.be/j7Q65kLsy_0 Ignite is a pretty cool event in Boulder. It isn't too different than the DRAFT events we put on here in Park City, UT, albeit, their functions are a tad larger. The man behind one of our favorite sites, semi-rad, had the opportunity to speak at one of the Ignite events not too long … Continue reading The Joy of Making it Small
Not all conversions are created equal. This is a valuable lesson to remember when comparing analytics from different platforms. The most common situation we run into here at Akers Digital is seeing brand managers compare conversion value metrics from Google Analytics and Facebook and coming to the conclusion that Facebook is far outperforming other types of … Continue reading A Deeper Look at the Facebook Business Manager’s Conversion Value