There are few things more valuable to a digital marketer than an email address. Email marketing is one of the highest converting acquisition channels plus you can build custom audiences on platforms like Google AdWords and Facebook creating a highly targeted audience.
Partnering with Topical Edge, we have implemented various email collection methods, a/b testing delivery options, and created extensive email automation based on website behavior.
And yes, email continues to be the highest converting marketing channel.
Project Type: Email Marketing
Platform: Mailchimp & Shopify Transactional Emails
Project Kickoff: Spring 2017