Topical Edge is the first sports lotion that is clinically proven to reduce muscle soreness (DOMS), lower your rate of perceived exertion & heart rate, and actually increase the fuel in your muscles by buffering lactic acid so there is more available lactate. It is an amazing product.
As a start up, their challenge was getting the word out and increasing brand recognition. Initially, we targeted the cycling and triathlete communities through Facebook advertising. Through extensive A/B testing, we were able to refine the target audience to drive maximum results, get the product in customers hands through a sample program, while still delivering a positive ROI.
Project Type: Digital Advertising
Platform: Facebook, Twitter, and Instagram
Project Kickoff: Spring 2017