Plant-based nutrition company SP2 Life has a unique product, frozen spirulina. What makes SP2 so special is that unlike powdered spirulina, SP2 fresh spirulina has no bad smell or aftertaste. With nothing else like it in the US market, launching the brand came with a unique set of challenges.
Akers Digital started by building the SP2 site on Shopify with an Out of the Sandbox Turbo theme. After the initial build and complete SEO tune-up, we started implementing our digital advertising strategy, email automation and lead capture initiatives via Klaviyo, and content marketing work.
The results have been steady, sustainable growth for this startup plant-based nutrition company.
Project Type: The Kitchen Sink
Project Launch: March 2018