DIGITAL ADVERTISING
Google Adwords, Social Advertising, and other paid channels are effective ways to drive converting traffic to your site. Using advanced targeting technique like dynamic remarketing, look-a-like audiences, and behavior based audiences we ensure your message gets in front of the right people. Our outcome focused approaches means we report on more than just clicks, but on what matters, did we meet our goals, increase conversions, and increase your bottom line? Akers Digital is an official Google Partner. Read more about Digital Advertising.
SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization has evolved over the last few years. User experience and user intent are now just as important (if not more) than what you have listed in your title tags. We start with an SEO audit to identify areas where you will get your biggest bang for your buck because we understand resources are not limitless. Read more about SEO.
SHOPIFY E-COMMERCE MANAGEMENT
We have experience managing multiple eCommerce platforms, but our favorite is Shopify. Successful Shopify management relies on having the proper tools in your arsenal and more importantly, knowing how to execute. Promotion planning, product data management, user experience, and integrations with third-party platforms all help lead to successful campaigns and increase sales. We know the best Shopify apps to use, themes to use, can handle customizations, and more. Read more about eCommerce.
WEBSITE ANALYTICS
Google Analytics has many powerful frequently overlooked features. These features can provide valuable insights into your marketing efforts and your target audience. Custom attribution models, enhanced eCommerce, data imports, advanced segmentation, and custom campaigns are just some of the tools that we use. We also implement custom dashboards to pull analytics together across platforms from MailChimp, Facebook, Search Console, Moz, Google Analytics, and more. Read more about Website Analytics.
SOCIAL MEDIA MANAGEMENT
From traditional Community Management, social media strategy, optimization, to engaging social media campaigns we can help you grow and engage your online communities all while meeting business objectives like increased customer services responsiveness. Read more about Social Media.