google-tag-manager

Two of our favorite uses for Google Tag Manager that you can use today

We work a lot in the Shopify platform, and one of our favorite tools web analytics is Google Tag Manager (GTM). Don't know a lot about GTM? It was designed for non-developers so they could install tracking pixels on a website, reducing costs and time of implementations. Ready for an oversimplification of how it all … Continue reading Two of our favorite uses for Google Tag Manager that you can use today

How to add Paid Social into Google Analytic’s Channel Groupings

Google Analytics is one of our favorite tools because you can customize so much about it. We have been playing around with Custom Channel Groupings here at Akers Digital and wanted to share with you a simple grouping that you can use for your Paid Social. Look at the above capture from one of our … Continue reading How to add Paid Social into Google Analytic’s Channel Groupings