We work a lot in the Shopify platform, and one of our favorite tools web analytics is Google Tag Manager (GTM). Don't know a lot about GTM? It was designed for non-developers so they could install tracking pixels on a website, reducing costs and time of implementations. Ready for an oversimplification of how it all … Continue reading Two of our favorite uses for Google Tag Manager that you can use today
Google Analytics is one of our favorite tools because you can customize so much about it. We have been playing around with Custom Channel Groupings here at Akers Digital and wanted to share with you a simple grouping that you can use for your Paid Social. Look at the above capture from one of our … Continue reading How to add Paid Social into Google Analytic’s Channel Groupings
One of the conversations we frequently have with clients and partner agencies is about the use of UTM Parameters. Frequently we see people flat out not using them or using them in sub-optimal ways so that reporting isn't always accurate within Google Analytics.
Google Analytics is a treasure trove of hidden features. Sadly, so many of these wonderful features live their lives completely overlooked, hidden in the depths of Google Analytics navigation. One of these features is Google Experiments found in the Behavior section. Experiments allow you to run A/B test with ease.
What does planning for your upcoming eCommerce promotion or campaign and planning a trip for your in-laws have in common? As it ends up, a lot.
From cross domain tracking to enhanced eCommerce, Google Analytics is a powerful tool and one that is often underutilized.
To many marketers look at Google Analytics default conversion value without seeing the bigger picture. This mistake leads to not only leads to skewed numbers but also poor business decisions.