Not all conversions are created equal. This is a valuable lesson to remember when comparing analytics from different platforms. The most common situation we run into here at Akers Digital is seeing brand managers compare conversion value metrics from Google Analytics and Facebook and coming to the conclusion that Facebook is far outperforming other types of … Continue reading A Deeper Look at the Facebook Business Manager’s Conversion Value
One of the core elements of advertising on Facebook is the Facebook Pixel. The Facebook Pixel allows Facebook to track conversions, enable remarketing and dynamic remarketing, and generally measure website behavior from ad traffic. If you're running ads on Facebook, even if it is just boosting posts, you should be using a Facebook Pixel. https://fast.wistia.com/embed/medias/jy7drn0o3d.jsonphttps://fast.wistia.com/assets/external/E-v1.js … Continue reading How to Use & Install the Facebook Pixel in Shopify
Today, Shopify announced the launching of a 21-series video course by Ezra Firestone. The course touches on various points of eCommerce management with a heavy focus on Facebook Advertising. As a Shopify Partner, we are able to bring you the full 21-video course! Instead of sharing all 21-videos
So you want to grow your email list? One of the best ways to do this is via social promotions. However, it is not as easy as just signing up for any old promotional platform and relying on Facebook's organic reach. What makes a good promotion? What makes a good promotion successful?
Re-engage with your website visitors across the web, Facebook, and now Instagram. Learn how to set up Instagram Remarketing.