How to add Paid Social into Google Analytic’s Channel Groupings

Google Analytics is one of our favorite tools because you can customize so much about it. We have been playing around with Custom Channel Groupings here at Akers Digital and wanted to share with you a simple grouping that you can use for your Paid Social. Look at the above capture from one of our … Continue reading How to add Paid Social into Google Analytic’s Channel Groupings

A Deeper Look at the Facebook Business Manager’s Conversion Value

Not all conversions are created equal. This is a valuable lesson to remember when comparing analytics from different platforms. The most common situation we run into here at Akers Digital is seeing brand managers compare conversion value metrics from Google Analytics and Facebook and coming to the conclusion that Facebook is far outperforming other types of … Continue reading A Deeper Look at the Facebook Business Manager’s Conversion Value

Facebook Advertising Akers Digital

How to Use & Install the Facebook Pixel in Shopify

One of the core elements of advertising on Facebook is the Facebook Pixel. The Facebook Pixel allows Facebook to track conversions, enable remarketing and dynamic remarketing, and generally measure website behavior from ad traffic. If you're running ads on Facebook, even if it is just boosting posts, you should be using a Facebook Pixel. https://fast.wistia.com/embed/medias/jy7drn0o3d.jsonphttps://fast.wistia.com/assets/external/E-v1.js … Continue reading How to Use & Install the Facebook Pixel in Shopify