Google Analytics is one of our favorite tools because you can customize so much about it. We have been playing around with Custom Channel Groupings here at Akers Digital and wanted to share with you a simple grouping that you can use for your Paid Social. Look at the above capture from one of our … Continue reading How to add Paid Social into Google Analytic’s Channel Groupings
Not all conversions are created equal. This is a valuable lesson to remember when comparing analytics from different platforms. The most common situation we run into here at Akers Digital is seeing brand managers compare conversion value metrics from Google Analytics and Facebook and coming to the conclusion that Facebook is far outperforming other types of … Continue reading A Deeper Look at the Facebook Business Manager’s Conversion Value
One of the core elements of advertising on Facebook is the Facebook Pixel. The Facebook Pixel allows Facebook to track conversions, enable remarketing and dynamic remarketing, and generally measure website behavior from ad traffic. If you're running ads on Facebook, even if it is just boosting posts, you should be using a Facebook Pixel. https://fast.wistia.com/embed/medias/jy7drn0o3d.jsonphttps://fast.wistia.com/assets/external/E-v1.js … Continue reading How to Use & Install the Facebook Pixel in Shopify
Today, Shopify announced the launching of a 21-series video course by Ezra Firestone. The course touches on various points of eCommerce management with a heavy focus on Facebook Advertising. As a Shopify Partner, we are able to bring you the full 21-video course! Instead of sharing all 21-videos
So you want to grow your email list? One of the best ways to do this is via social promotions. However, it is not as easy as just signing up for any old promotional platform and relying on Facebook's organic reach. What makes a good promotion? What makes a good promotion successful?
One of the conversations we frequently have with clients and partner agencies is about the use of UTM Parameters. Frequently we see people flat out not using them or using them in sub-optimal ways so that reporting isn't always accurate within Google Analytics.
You can put this video in the 'things I love' category. Jackson Hole does an amazing job of storytelling and this video is just another example of that. It has all of the elements of a great story and the success can already be seen with over 150,000 views on Facebook alone in the first 24 hours.
Re-engage with your website visitors across the web, Facebook, and now Instagram. Learn how to set up Instagram Remarketing.