Many people think investing in digital advertising is the first thing you should do to grow your brand. We think it is one of the last.
Our philosophy for digital ads is to start as close to the point of conversion and work our way back. If your checkout process is not working well then throwing dollars at advertising will not yield optimum results. Our knowledge of eCommerce, web analytics, and years of experience in the outdoor industry give us a view of the bigger picture. This ensures your advertising efforts support the entire sales funnel and are aligned with your brand goals.
Search & Display
Akers Digital is a Google Partner and we work with their full range of campaign types on a daily basis. We utilize a custom combination of Search, Display, YouTube, and Performance Max campaigns to drive conversions, website traffic, and brand awareness.
Social Media Marketing
Akers Digital is a member of the Meta Partner Program, which includes advertising on Facebook and Instagram. Our approach leverages different campaigns to capitalize on abandoned carts, dynamic remarketing, general remarketing, and prospecting for new customers.
Programmatic Advertising
Akers Digital works with Basis Technologies for our programmatic advertising. They have the #1 rated Demand Side Platform (DSP) with built-in artificial intelligence. Their systems and rates allow you to access an advertising channel typically reserved for programmatic budgets in the mid-five to six-figure range.