Digital Marketing for the Outdoor Industry

Akers Digital makes connections between brands and consumers. With the ever changing digital and eCommerce landscape, the customer journey isn’t as straight forward as it once was. Consumers now have more options to research and purchase your products. More digital touch points on social media, media sites, Google, Amazon, affiliate’s, review sites, and more.

With all of this noise, how do you get your message in front of the right people?

We help customers find your brand through integrated marketing techniques, delivering the optimal message at the right time and right place.

Need help getting found?

Let us know.

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Testimonials

You’ll be hard pressed to find a more organized, professional and knowledgeable person than Tim Akers. Whether we were looking to drive season pass and ticket sales, web traffic or ecommerce sales, Tim’s carefully crafted and implemented plans consistently created impressive returns for our clients.

Joe Johnson, Salomon / Amer Sports

I’ve had a chance to work with Tim in a number of capacities, and he excels at them all. Utah Olympic Legacy Foundation has utilized Tim’s social prowess to drive awareness for international sport competitions held at our venues. From his strategic engagement process to detailed reporting, Tim’s passion for sports and analytics delivers a superior end result. We look forward to launching new initiatives with him.

Sandy Chio, Utah Olympic Park

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Our Services

DIGITAL ADVERTISING

From Facebook Advertising to Google Adwords. Twitter to Bing.

SEARCH ENGINE OPTIMIZATION (SEO)

The foundation of digital marketing. Linking your customers intent with search to highly optimized landing pages. Results don’t happen overnight but show big returns.

WEBSITE ANALYTICS

If you can’t measure the impact of your marketing effort than what is the point? Strong marketing campaigns start with measurement strategies and end with success.

E-COMMERCE MANAGEMENT

We have worked with a lot of eCommerce platforms although Shopify is our favorite. Akers Digital is a Shopify Partner.

SOCIAL MEDIA MANAGEMENT

We have extensive experience with community management and promotion management. Need help getting your next promotion off the ground? We can help.

Email Marketing

Email is one of the highest converting acquisition channels. We have experience with email marketing from automated email workflows based on customer behavior, transactional emails, to individual campaigns.

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News & Updates

How to Use & Install the Facebook Pixel in Shopify

Posted on July 15, 2017July 28, 2017 by Tim Akers

One of the core elements of advertising on Facebook is the Facebook Pixel. The Facebook Pixel allows Facebook to track conversions, enable remarketing and dynamic remarketing, and generally measure website behavior from ad traffic. If you’re running ads on Facebook, even if it is just boosting posts, you should be using a Facebook Pixel.

A look at Shopify Infrastructure – Shopify eCommerce Course

Posted on June 9, 2017July 28, 2017 by Tim Akers

Last week we told you that Shopify was launching a 21-video eCommerce course for its Shopify Partners. Instead of bringing you all 21 videos, we decided to select our favorites. In this post, we wanted to touch base on Shopify infrastructure. How will you organize your site? What will your offer page look like? How about the checkout process?

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