News
BFCM 2025: While the Industry Zigged, We Climbed
If you’re a brand owner in the outdoor industry, you know the feeling of Black Friday Cyber Monday (BFCM) all too well. It’s the summit push. You spend months acclimating...
Cycling Industry Q4 Tariff Update - by PeopleForBikes
One of the reasons that we love being members of PeopleForBikes is the wealth of information they provide us so we can better help our clients. Not all of this...
Webinar Alert - Sept 4th - BFCM Prep
Are you ready for BFCM? If you’re not already prepping for it, you’re behind the ball. We are already having conversations with our clients about how to test various campaigns,...
Yotpo Email & SMS is going away
Yotpo has announced that they'll be deprecating their email and SMS products, creating real uncertainty for many merchants, especially with BFCM around the corner But don’t worry, we’ve got you...
Your month-by-month 2025 BFCM planner
Smarter BFCM planning starts here For top brands, the biggest ecommerce moment of the year starts long before November. Our 2025 BFCM calendar maps out every phase of the season...
What Prime Day 2025 Taught Us — And How to Win BFCM This Year
Black Friday / Cyber Monday (BFCM) is coming fast—and if Amazon Prime Day 2025 taught us anything, it’s that the rules of eCommerce are shifting. At Akers Digital, we dove...
Looking to set up your Klaviyo Customer Hub?
Unlock stronger retention, smarter growth, and clearer strategy Give us 30-minutes, we’ll dig into your Klaviyo account and see how we can best utilize the Klaviyo Customer Hub to...
Did You Catch Google Marketing Live?
Did you catch Google Marketing Live a few weeks ago? It was packed full of updates laying out what we can expect to see from Google Ads over the coming...
Shopify Summer Editions is Here
It’s that time of year again, Shopify Editions is here. Not familiar with Shopify Editions? Twice a year, Shopify batches all of their updates together and announces them all at...
We’re Speaking Up for Outdoor Brands — A Letter to Congress on Trade Policy
Recently, I worked with PeopleForBikes to draft a letter to Congress calling for: Tariff reform Reinstatement of the Generalized System of Preferences (GSP) A more permanent fix to the De Minimis threshold...
Key Takeaways from the 2025 Bicycle Leadership Conference
This week, we joined cycling industry leaders from around the world in sunny Tucson, Arizona, for the 2025 Bicycle Leadership Conference (BLC), hosted by PeopleForBikes. From immersive sessions on retail...
How to Set Up the new Shopify Checkout expereince with Google Tag Manager (GTM)
This past year Shopify launched a new checkout experience with a rolling depreciation of the old checkout and “additional scripts” section that housed a lot of conversion tracking for digital...