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AI tools have genuinely changed what’s possible in marketing. We use them ourselves, more on that in a moment. But there’s a significant difference between using AI as a tool inside a thoughtful process and using AI to replace the process entirely.

When an agency leads with AI as its primary value proposition, what they’re often describing is volume and speed. More creative variations. Faster turnaround. Lower cost per deliverable. Those things aren’t inherently bad. The problem is what gets sacrificed to get there: the domain knowledge, the judgment call, the person who knows enough to catch the cassette on the front wheel before the ad goes live.

Not all AI shoppers are the same. New research across 8,000 consumers reveals four distinct buying mindsets shaping how people shop in 2026. Four personas. Four sets of expectations. One...

If you had told me when I started Akers Digital that I would one day be called up on stage at the Bicycle Leadership Conference, I’m not sure I would...

I recently returned from the 2026 Bicycle Leadership Conference in beautiful Dana Point, California. While the BLC is always a fantastic place to connect with peers, this year felt particularly critical as we navigate a shifting economic landscape.

If you’re a brand owner in the outdoor industry, you know the feeling of Black Friday Cyber Monday (BFCM) all too well. It’s the summit push. You spend months acclimating...

One of the reasons that we love being members of PeopleForBikes is the wealth of information they provide us so we can better help our clients. Not all of this...

Are you ready for BFCM? If you’re not already prepping for it, you’re behind the ball. We are already having conversations with our clients about how to test various campaigns,...

Yotpo has announced that they'll be deprecating their email and SMS products, creating real uncertainty for many merchants, especially with BFCM around the corner But don’t worry, we’ve got you...

Smarter BFCM planning starts here For top brands, the biggest ecommerce moment of the year starts long before November. Our 2025 BFCM calendar maps out every phase of the season...

Black Friday / Cyber Monday (BFCM) is coming fast—and if Amazon Prime Day 2025 taught us anything, it’s that the rules of eCommerce are shifting. At Akers Digital, we dove...

  Unlock stronger retention, smarter growth, and clearer strategy Give us 30-minutes, we’ll dig into your Klaviyo account and see how we can best utilize the Klaviyo Customer Hub to...

Did you catch Google Marketing Live a few weeks ago? It was packed full of updates laying out what we can expect to see from Google Ads over the coming...