News
We’re Speaking Up for Outdoor Brands — A Letter to Congress on Trade Policy
Recently, I worked with PeopleForBikes to draft a letter to Congress calling for: Tariff reform Reinstatement of the Generalized System of Preferences (GSP) A more permanent fix to the De Minimis threshold...
Key Takeaways from the 2025 Bicycle Leadership Conference
This week, we joined cycling industry leaders from around the world in sunny Tucson, Arizona, for the 2025 Bicycle Leadership Conference (BLC), hosted by PeopleForBikes. From immersive sessions on retail...
How to Set Up the new Shopify Checkout expereince with Google Tag Manager (GTM)
This past year Shopify launched a new checkout experience with a rolling depreciation of the old checkout and “additional scripts” section that housed a lot of conversion tracking for digital...
NBDA Webinar - Hugging the Porcupine - Competing and Winning Against Direct to Consumer E Bike Brands
Join Rob Kaplan (BULLS Bikes), Richard Wittenberg (Troxus Mobility), and Tim Akers (Akers Digital Marketing) for an essential session tailored for retailers looking to profit from the growing market of...
Akers Digital is Proud to be Recertified as a 1% for the Planet Corporate Member
At Akers Digital, we believe that success isn’t just about driving results for our clients—it’s also about giving back to the outdoor spaces that inspire us and the communities that...
2025 Super Bowl Ads: Trends, Costs, and What Marketers Need to Know
The Super Bowl isn’ just the biggest game of the year, it’s the biggest stage for advertisers. The 2025 Super Bowl ad landscape saw some major shifts, with humor and...
Klaviyo is updating their pricing!
We’re reaching out to remind you about Klaviyo’s 2025 pricing changes, effective February 18, 2025. The updates are designed to provide clearer pricing, more flexibility, and better tools to manage...
PeopleForBikes Update on how recent presidential actions can impact your business.
How will recent presidential actions affect your business? What can we expect this next year and what does it means for the bike industry? If you didn’t catch the PeopleForBikes...
How Starting Early Paid Off: 2024 Black Friday-Cyber Monday Trends for Outdoor Brands
Why Starting Early Worked in 2024 This year, many outdoor brands embraced a new trend: kicking off their holiday promotions earlier in November. The result? An impressive boost in revenue...
State of the eCommerce Industry
As Klaviyo Gold Partners, we are able to partner with the leading email and SMS platform to deliver you the latest report on the health of eComm leading into the 2024 BFCM season.
Black Friday Cyber Monday Resource Center Launched
Maximize Your Q4 Success: Introducing Akers Digital’s Black Friday & Cyber Monday Resource Center.As Black Friday and Cyber Monday (BFCM) draw near, outdoor brands must be prepared for one of...
Klaviyo Feature: 9 SMS tips that drive revenue
This article, written by Bethany Donovan, an Account Manager here at Akers Digital, was originally published over at Klaviyo.com as part of their Champions Program which we have been contributing...