News
Klaviyo is updating their pricing!
We’re reaching out to remind you about Klaviyo’s 2025 pricing changes, effective February 18, 2025. The updates are designed to provide clearer pricing, more flexibility, and better tools to manage...
PeopleForBikes Update on how recent presidential actions can impact your business.
How will recent presidential actions affect your business? What can we expect this next year and what does it means for the bike industry? If you didn’t catch the PeopleForBikes...
How Starting Early Paid Off: 2024 Black Friday-Cyber Monday Trends for Outdoor Brands
Why Starting Early Worked in 2024 This year, many outdoor brands embraced a new trend: kicking off their holiday promotions earlier in November. The result? An impressive boost in revenue...
State of the eCommerce Industry
As Klaviyo Gold Partners, we are able to partner with the leading email and SMS platform to deliver you the latest report on the health of eComm leading into the 2024 BFCM season.
Black Friday Cyber Monday Resource Center Launched
Maximize Your Q4 Success: Introducing Akers Digital’s Black Friday & Cyber Monday Resource Center.As Black Friday and Cyber Monday (BFCM) draw near, outdoor brands must be prepared for one of...
Klaviyo Feature: 9 SMS tips that drive revenue
This article, written by Bethany Donovan, an Account Manager here at Akers Digital, was originally published over at Klaviyo.com as part of their Champions Program which we have been contributing...
Bethany Donovan Joins the Board of The Outdoor Business Alliance
We’re thrilled to share some exciting news: our very own Bethany Donovan has been appointed to the board of The Outdoor Business Alliance (OBA)! Bethany's passion for the outdoors and...
Akers Digital ReCertifies With 1% For The Planet: A Commitment to Environmental Stewardship
At Akers Digital, our passion for the outdoors goes beyond our professional focus on outdoor brands. We are thrilled to announce that we are now certified members of 1% For...
Embracing the Future: Innovations from the 2024 Bicycle Leadership Conference
The Bicycle Leadership Conference (BLC) has always been a beacon for progress and innovation in the cycling world. This year, as Akers Digital joined industry pioneers, the conference unfolded as...
How To Set Up A Klaviyo Sending Domain
With the new Google and Yahoo changes coming around the corner, we have created a video and a PDF guide that walks you through the setup of the Dedicated Sending...
BFCM Advertising Recap for Outdoor Brands
Black Friday Cyber Monday (BFCM) has transformed into a retail behemoth, and the outdoor industry is no stranger to its booming potential. But with the ever-evolving landscape of online advertising,...
Have you heard? Gmail and Yahoo have some new requirements to keep your Outdoor Brand out of spam.
Hey outdoor brand storytellers! Brace yourselves for a trek through Gmail's new email authentication landscape. Don't worry, fellow explorers, it's not K2 – more like a scenic trail with 3...