News

How will recent presidential actions affect your business? What can we expect this next year and what does it means for the bike industry? If you didn’t catch the PeopleForBikes...

Why Starting Early Worked in 2024 This year, many outdoor brands embraced a new trend: kicking off their holiday promotions earlier in November. The result? An impressive boost in revenue...

As Klaviyo Gold Partners, we are able to partner with the leading email and SMS platform to deliver you the latest report on the health of eComm leading into the 2024 BFCM season.

Maximize Your Q4 Success: Introducing Akers Digital’s Black Friday & Cyber Monday Resource Center.As Black Friday and Cyber Monday (BFCM) draw near, outdoor brands must be prepared for one of...

This article, written by Bethany Donovan, an Account Manager here at Akers Digital, was originally published over at Klaviyo.com as part of their Champions Program which we have been contributing...

We’re thrilled to share some exciting news: our very own Bethany Donovan has been appointed to the board of The Outdoor Business Alliance (OBA)! Bethany's passion for the outdoors and...

At Akers Digital, our passion for the outdoors goes beyond our professional focus on outdoor brands. We are thrilled to announce that we are now certified members of 1% For...

The Bicycle Leadership Conference (BLC) has always been a beacon for progress and innovation in the cycling world. This year, as Akers Digital joined industry pioneers, the conference unfolded as...

With the new Google and Yahoo changes coming around the corner, we have created a video and a PDF guide that walks you through the setup of the Dedicated Sending...

Black Friday Cyber Monday (BFCM) has transformed into a retail behemoth, and the outdoor industry is no stranger to its booming potential. But with the ever-evolving landscape of online advertising,...

Hey outdoor brand storytellers! Brace yourselves for a trek through Gmail's new email authentication landscape. Don't worry, fellow explorers, it's not K2 – more like a scenic trail with 3...

The Black Friday and Cyber Monday (BFCM) shopping extravaganza demands meticulous planning and execution to deliver successful campaigns. However, the story doesn't end with the last click. As the year draws to a close, businesses are presented with a valuable opportunity to explore and refine their strategies, ensuring sustained success beyond the BFCM rush. Let's dive into the BFCM data and uncover key metrics to effective post-campaign analysis and optimization.