Did you catch Google Marketing Live a few weeks ago? It was packed full of updates laying out what we can expect to see from Google Ads over the coming months. Google, as well as the rest of the world, is fully embracing AI with its latest updates. Watch the 15-min highlight reel here or check out their GML page here.
Most of the features listed in GML are still in Beta. If you’re looking to get into one of the Beta’s, let us know!
One of our Google Reps was kind enough to give us a run down of his top highlights as well, keep reading to see his top 5 list from Google Marketing Live.
Be where your customers are in real time, with the best returns.
Today's customer journeys are dynamic, not linear. Connect with customers across searching, streaming, scrolling, and shopping on Google and YouTube with our reach, influence, trust and best-in class AI tools.
AI is giving Google Search superpowers.
With AI, Google Search now understands why, not just what. This means we can anticipate user needs, transforming curiosity into discovery and confident decisions, unlocking more opportunities for meaningful customer connections.
There's only one YouTube.
YouTube isn't just for branding. It's a discovery powerhouse for reaching new customers. Trusted creators and cutting-edge shopping features make YouTube a powerful driver of conversions for your business.
Help maximize your ROI with the Power Pack.
Take full advantage of our next-gen AI powered solutions— Performance Max, AI Max for Search, and Demand Gen—to help drive performance across Search and YouTube.
Fuel your AI.
Content and data are the fuel that powers AI to remix, scale, and optimize your campaigns. Asset Studio in Google Ads & Merchant Center helps make ad creation easier while measurement tools help you understand what's driving growth and ROI.
Looking for more information on Google Ads? We work specifically with outdoor brands and environmental non-profits on their Grant accounts. Drop us a line, let’s talk.