Black Friday / Cyber Monday (BFCM) is coming fast—and if Amazon Prime Day 2025 taught us anything, it’s that the rules of eCommerce are shifting. At Akers Digital, we dove deep into this year’s Prime Day performance and pulled out tactical insights to help our outdoor brand partners make the most of Q4.
What Changed on Prime Day 2025?
Amazon extended Prime Day to four days, creating a slower, more intentional buying journey:
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Shoppers took longer to purchase, meaning less impulse and more comparison.
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Day 1 still delivered the highest revenue, but early spend didn’t always convert right away.
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Steady, well-paced campaigns outperformed big early ad pushes.
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Brands that emphasized retargeting and clear messaging outperformed those relying solely on discounts.
BFCM Strategy for 2025
To succeed this season, here’s how we’re helping clients show up smarter:
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Start Early: Launch promos before Black Friday and maximize Day 1.
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Pace for Profit: Spread ad budget across the full weekend instead of blowing it early.
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Double Down on Retargeting: Use Klaviyo flows, Meta retargeting, and SMS to stay top-of-mind.
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Focus on Clarity, Not Cleverness: Clear offers convert. Think “Free Shipping Ends Tonight” not “Adventure Awaits.”
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Use Real-Time Data: Monitor metrics daily and adjust quickly.
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Position for Growth: Scaling brands have an edge this season—capitalize on that momentum.
Why This Matters for You
Your customers are shopping smarter and planning earlier. They care about value, quality, and mission. Your brand deserves more than just another seasonal sale. With the right strategy, you can stand out, drive meaningful revenue, and build lasting customer relationships—without burning out your team. Whether you're already working with us or just getting to know Akers Digital, we’re here to help you make this your strongest Q4 yet.
Let’s talk holiday strategy. Drop us a line and lets talk.