As Black Friday and Cyber Monday (BFCM) approach, brands in the outdoor industry must be ready for one of the most competitive shopping periods of the year. This is more than just a sale weekend—BFCM can set the tone for your entire Q4 success, helping you capture a surge of engaged shoppers and maximize revenue potential. At Akers Digital, we’ve teamed up with industry experts to lay out the groundwork for a seamless BFCM strategy. On this page, you’ll find the essential tools you need to get ready, starting with our exclusive webinar featuring insights from Klaviyo and ecommerce leader Ezra Firestone. Whether you’re refining your email marketing, optimizing your website for conversions, or preparing your ad campaigns, now is the time to finalize your game plan.

Our Q4 planning slides distill the key takeaways from the webinar into a concise, actionable format designed specifically for outdoor brands. If you’re looking to focus on the essentials, this deck is your go-to resource for developing your BFCM strategy. From optimizing your promotional calendar to enhancing your customer journey, these slides cover the must-know tactics to help you stay ahead of the competition. Dive in and ensure your brand is primed to make the most of the holiday rush.

We know that preparation is key, but execution requires the right resources. That’s why we’ve compiled a curated list of links to help guide your BFCM planning. These resources cover a range of topics, from last-minute email tactics to website performance optimization, giving you the support you need to tackle every aspect of your Q4 strategy. Explore the guide, and equip yourself with the tools to make this BFCM your most successful yet.