We’re excited to share that Akers Digital has been named an AvantLink Gold Certified Agency Partner, joining a group of agencies recognized for their expertise in affiliate marketing and the AvantLink platform.
For our team, it’s a meaningful recognition, particularly because of AvantLink’s strong connection to the outdoor industry. We’ve built Akers Digital around helping outdoor brands navigate the complexities of ecommerce and digital marketing, and affiliate marketing is another important piece of that puzzle.
Why AvantLink?
If you work in the outdoor industry, there’s a good chance you’re familiar with AvantLink. The affiliate marketing network has established a strong presence among outdoor, active lifestyle, and premium consumer brands, connecting merchants with publishers, content creators, and other partners who can help introduce their products to new audiences.
One of the things we appreciate about AvantLink is its focus on quality partnerships. Rather than simply building the largest possible network, AvantLink emphasizes vetted publishers, transparent reporting, and the tools brands need to understand how their affiliate programs are performing.
That approach aligns well with how we think about marketing at Akers Digital: build the right relationships, focus on meaningful results, and make decisions based on good data.
Where Affiliate Marketing Fits Into the Bigger Picture
For outdoor brands, affiliate marketing can be a valuable way to reach customers through voices they already know and trust.
Think about a cyclist researching a new set of wheels, a runner comparing hydration packs, or a family planning its next camping trip. Product reviews, buying guides, and recommendations from trusted publishers often play a role in those purchasing decisions.
Affiliate marketing helps brands build relationships with those publishers and creators while connecting their efforts to measurable business outcomes.
But like any marketing channel, affiliate works best when it’s part of a larger strategy.
A strong affiliate program should complement your paid advertising, organic search, email marketing, and overall ecommerce experience. It should also account for things like profitability, attribution, and whether partnerships are helping introduce genuinely new customers to your brand.
That’s how we approach digital marketing at Akers Digital. Rather than looking at individual channels in isolation, we focus on how they work together to support a brand’s larger goals.
What Our Gold Certification Means
AvantLink’s agency certification program is designed to recognize agencies with a working understanding of affiliate strategy, publisher relationships, attribution, and the technology behind successful programs.
Our Gold Certified Agency Partner status is another way we’re continuing to invest in the knowledge, tools, and partnerships that help us better serve outdoor brands.
It also reflects something we’ve always believed: good marketing requires more than knowing how to operate a platform. It requires understanding the brand, its customers, and how each marketing decision fits into the bigger picture.
We’re proud to be included in AvantLink’s Gold Certified Agency Partner directory and look forward to continuing to build on the relationship.
Helping Outdoor Brands Grow
At Akers Digital, we work with outdoor brands across cycling, running, skiing, camping, and other active lifestyle categories to make digital marketing more effective and easier to manage.
From advertising and SEO to Shopify, Klaviyo, analytics, and affiliate marketing, our goal is to help brands connect the pieces and make more confident decisions about where to invest.
If you’re exploring affiliate marketing or looking for ways to bring your digital marketing channels together, we’d be happy to talk.