Chelsea Grove, Key Account Manager of Akers Digital, was featured in the Klaviyo Community. Read the excerpt below or the full article

As Black Friday and Cyber Monday approach, we all start to gear up for one of the busiest shopping periods of the year. To maximize sales and customer engagement, it is critical to build a strong email list in Klaviyo. Let’s check out 10 effective strategies to help you grow your email list and prepare for a successful holiday season.

  1. Create irresistible lead magnets
  2. Optimize Klaviyo sign-up forms
  3. Implement Klaviyo's pop-up and sign-up form A/B testing
  4. Implement exit-intent pop-ups/fly-outs
  5. Leverage Klaviyo's integrations
  6. Segment your email list strategically
  7. Offer early access and exclusive deals
  8. Run contests and giveaways
  9. Optimize Klaviyo for mobile users
  10. Partner with influencers