Not All AI Shoppers Are The Same

Not all AI shoppers are the same.

New research across 8,000 consumers reveals four distinct buying mindsets shaping how people shop in 2026.

Klaviyo surveyed nearly 8,000 consumers across eight global markets to understand how AI is changing the way people shop. The research reveals four distinct buyer mindsets: the AI Enthusiast, the AI Evaluator, the AI Skeptic, and the AI Holdout. Each one responds differently to AI-powered experiences, and each one has a different threshold for trust. 41% of consumers have already purchased a product recommended by AI. But nearly a third say generic or low-quality AI content makes them trust a brand less. The brands that get it right use AI in ways that feel relevant, not robotic. Download the 2026 AI Consumer Personas Playbook to see which personas make up your audience and what each one actually needs from your marketing.