Email is still the highest-ROI channel in outdoor eCommerce — when it's done right. A gear launch to the right segment, a post-purchase flow that turns a one-time buyer into a loyal customer, an abandoned cart sequence that doesn't feel robotic: these are the emails that move revenue. Akers Digital's email marketing service is built on Klaviyo, the platform built for eCommerce.
We design and manage email marketing programs for outdoor gear brands, ski resorts, cycling retailers, running companies, and adventure travel operators. Our work covers both one-time campaigns (product launches, seasonal sales, gear guides, event promotions) and automated flows that run in the background and earn revenue around the clock.
For outdoor brands, email timing is everything. Snow gear emails in August don't convert. Sending a winter layering guide in early October — to a segment of customers who bought a ski pass last season — does. We build email programs around your calendar, your customer data in Klaviyo, and the natural buying rhythms of outdoor consumers.
A generalist agency builds the same welcome series for a software company and an outdoor gear brand. We build yours around the specific journey of someone researching gear for a season, comparing products across multiple brands, and waiting for the right offer at the right time.
What's included: Klaviyo account setup and deliverability audit, list segmentation by activity type and purchase behavior, automated flow build and optimization (welcome series, abandoned cart, post-purchase, win-back, browse abandonment), campaign planning and execution, A/B testing, and monthly performance reporting. Akers Digital is a certified Klaviyo Partner.