Most small-to-mid-size outdoor brands assume programmatic advertising — display, video, CTV — is only for enterprise budgets. That's no longer true, and it's increasingly where outdoor audiences are spending their attention.
Akers Digital runs programmatic campaigns through Basis Technologies, a leading demand-side platform (DSP) that provides access to premium inventory across display, video, connected TV (CTV), audio, and native channels. We use it specifically for outdoor and adventure brands who want to reach their audience beyond Google and Meta.
For outdoor brands, programmatic opens channels that matter: outdoor and adventure lifestyle media, weather-triggered display campaigns (we can serve ads when a snowstorm hits your target resort market), streaming TV targeting skiers, mountain bikers, trail runners, and climbers, and geo-targeted campaigns focused on resort towns, trailhead communities, and outdoor recreation hubs.
Our programmatic service is not a set-it-and-forget-it media buy. We use Basis Technologies to optimize across channels and inventory in real time, align creative to audience segments and contextual placements, and connect campaign performance into your broader attribution stack alongside Google, Meta, and email.
What's included: DSP campaign strategy and setup via Basis Technologies, audience and contextual targeting, creative trafficking and specifications guidance, CTV and video campaign management, geo and weather-based targeting strategies, cross-channel reporting, and integration with GA4 and your measurement tools.