Tim Akers, founder of Akers Digital, was featured on Agency Analytics’ Blog. Read the excerpt below or the full article
It’s rare to find a growing marketing agency that hasn’t endured some kind of cash flow crisis at some point since its conception. This is because everything your agency does revolves around cash flow.
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Can you hire more staff?
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Cover overhead?
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Be selective when you take on more clients?
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Purchase new software or attend a conference in another state?
Cashflow is a crucial aspect of agency management that needs to be closely monitored.
If you’re growing your agency, ensuring consistent positive cash flow is crucial for long-term success.
We sat down with three marketing agency owners to get their take on the importance of agency cash flow–how to manage it, how to monitor it, how to increase it, and how to get out of a crisis.
Be sure to bookmark this guide and refer back to it as you grow your digital marketing agency as we cover: