Chelsea Grove, Key Account Manager of Akers Digital, was featured in the Klaviyo Community. Read the excerpt below or the full article
In a world where people consistently spend up to seven hours a day online, what better way to advertise and inform than by putting it online?
Connecting via email makes it easily noticeable and accessible. However, the vast majority of companies today are also dying for online attention. Unlike billboards, storefronts and signs that can easily stand out in a physical space, your audience's inbox has no limit on the number of emails it receives. Your email will be alongside hundreds of other emails, all with the same goal of getting people to notice and open them.
So how do you make sure your email is the one that snags your audience’s attention?
Easy: by effectively using your subject lines!